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Campaign Sherpa – Learning Pathways

Campaign Sherpa comes with an enhanced learning library, complete with targeted training that boosts employee skill base across Search Engine Optimization, Website Performance and User Experience. Campaign Sherpa training helps improve KPIs across digital teams.

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Benefits of the module include:

  • Campaign Sherpa knowledge to improve lead generation and conversions
  • Reduced service time required by IT for support
  • Flexibility - access training from anywhere, on any device.

Content includes coverage of all features and reflects the current Reports and Insights:

Improving SEO to increase Search Engine rankings and organic traffic

  • An overview on how to do SEO
  • Introduction to SEO Auditing
  • Interpreting SEO results
  • Prioritizing and Implementing SEO Elements
  • Advanced SEO and Best Practices

Enhancing User Experience to increase conversion rate

  • Introduction to Site Auditing
  • Interpreting Audit Results
  • Prioritizing and Deploying UX Upgrades
  • Leveraging Insights to translate traffic into conversions
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The new Reporting & Measurement learning path using Google Analytics and Amplitude will define the strategy, best practices, and key reporting requirements from set-up to metric selection in order to gain actionable insights and improve performance.

The learning path includes the following courses:

  • SEO Implementation requirements & best practices
  • Quantifying results: Performance measurement & reporting requirements
  • Focusing on key metrics and business drivers